Headlines
- Rajabhat Petchburi University opens for new intake
- A successful son of Prachuab Khirikhan
- Interview with Hilton's Senior Marketing Communications Manager
- No more enemies
- Thailand's Human Capital
Rajabhat Petchburi University opens for new intake
Tuck Dechapanya/HUA HIN
Director of Rajabhat Petchburi University, Asst. Prof. Rawiwong Srithongrung said that the university is now accepting applications for the graduate program. There are currently 7 faculties on offer: Faculty of Education, Faculty of Management Technology, Faculty of Science and Technology, Faculty of Agricultural Technology, Faculty of Industrial Technology, Faculty of Information Technology, and Faculty of Humanity and Sociology.
The director also added that the program will host a number of Thai language classes for foreigners living in Hua Hin. The course will be offered as a 45-hour course upon completion the participants will be able to communicate fluently with Thai people. There are a great number of foreigners living in Hua Hin and a lot of these people have a Thai spouse. The other courses will be offered are Thai cooking courses which will draw a lot of interests and enthusiasts from Hua Hin and the neighboring towns and cities. For further information call: 081-899-4316.
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A successful son of Prachuab Khirikhan
Tuck Dechapanya/HUA HIN
Khun Sura-Utt Narongrit is originally from Hua Hin. After graduating with bachelor's degree, he was appointed as a director and the vice president of chamber of commerce. He was also appointed vice president of industry association. When he turned 35, the industry association committee unanimously voted for him to become the director of the Industry Association of Thailand. Now aged of 43, he is also the president of Hua Hin Wittayalai Alumni.
While working as the president of Industry Association of Thailand, he offered his full cooperation to businesses and factories in Prachuab Khirikhan. He's an enthusiastic young man who, for a good cause, is known to be very generous with his time and energy. Those local people who know him well heap praise upon his good character and fine manners.
Business owners facing problems with their business should feel free to discuss the problems with Khun Sura-Utt. He explained that he's a real Hua Hin person. He's very enthusiastic about helping Hua Hin people who wish to start a factory.
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Interview with Hilton's Senior Marketing Communications Manager
Jittra Hongchindawut
Hua Hin Mirror recently had a chance to talk with Khun Tai, Wanpen Chanthariya, senior marketing communications manager for Hilton Worldwide Resorts working at one of its famous destinations, the Hilton Hua Hin Resort and Spa.
Invited guests joined the Hilton team at their first Sunday Brunch at The Market. Khun Tai greeted us with her warm smile and relaxed manner and made us feel very welcome. She spoke to Hua Hin Mirror about her very interesting career.
Wanpen Chanthariya is Senior Marketing Communications Manager for Hilton Worldwide Resorts--Thailand. Her post is based in Bangkok and she is responsible for Marketing Communications for Hilton Worldwide Resorts in Thailand (comprising Hilton Hua Hin Resort & Spa and Hilton Phuket Arcadia Resort & Spa). She has worked with the Hilton business for two and a half years now. The department she works for is a "One stop service for Sales, Marketing and Public Relations". Their objective is to maintain the positive public presence and image of Hilton Worldwide Resorts in Thailand by developing relationships with the media, in Thailand and internationally, that can provide coverage for the hotels.
Khun Tai explained how she became professional in the PR industry. "Prior to assuming my position at Hilton Worldwide Resorts in Thailand, I was Marketing Communications Manager at Hilton Hua Hin Resort & Spa. I was directly responsible for creation of socially related activities for the property to contribute to the positioning of the prestigious resort in both domestic and international markets. I graduated with a Master Degree of Language and Communication from National Institute of Development Administration (NIDA). I have a total of 11 years experience in the Marketing and Public Relations of many Hotels & Resorts I have worked in The Oriental, Bangkok in Personnel & Training Department and in Central Hotels & Resorts' eleven properties nationwide."
What does she most like about her job we asked?
"The most important thing to remember is to love what you do and to be honest to the media. Take good care of them. Know what they like or dislike. Remember their information such as their birthday and call them up when the occasion arrives. They will see that you really care about them. And that makes you a professional. Also remember to be creative, always come up with news and feed the news to the press, don't let them wait.
What I find best about doing this job is the opportunity to meet friendly media. I am lucky to have met many helpful press they always tell their media friends about me which makes more publicity for me! This way I can send news and get help to promote without a cost."
What does Khun Tai advise someone who is looking at PR opportunities?
“I'd like to suggest to someone who is considering a future PR career to be non-biased when you feature the news of your organization to public. For those who just graduated I would say this. Do not let the fear of not having working experience to stop you. If you really want to become a PR person you should be hard-working and like meeting new people. When you start you will have time to practice all the things that you have learned in university. There are many people who are good at the job but if they don't utilize what they know and if they are lazy they won't be successful in this job.”
Khun Tai works extremely hard!
"I don't have time for a hobby these days. I work very hard from Monday to Saturday. I usually leave my office at 9pm. On Sundays I will check news featured in about 17 newspapers."
When asked what her motto was she immediately replied "Don't let PR & Marketing opportunity get away"
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No more enemies
Translated by Santikaro
Enemies are those who surprise and test us
So we know how good we actually are, or
That we're only good at blazing up in anger
Unable to control our hearts for even a moment.
Enemies are those who choose heaven for us
In that our minds will notice, ponder and realise
That patience and tolerance are sainthood right here
Without them, we become demons of hellish turbulence.
Enemies are those who teach us the truths
That ill-will and vengeance are filthy waters.
Don't hold them in your heart, you'll bruise yourself sore
Tossing and spinning in the seas of Samsara far too long.
So it is that enemies bestow upon us great benefits;
Then, why do they become villains in our minds?
Not knowing how to greet them, we react aggressively;
Learn how to receive them and enemies disappear!
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Thailand's Human Capital
Taweesak Dechapanya
The role of educational development in societies that has been studied throughout the world. The fruit of many years of research and analyze from many school systems can be found in the well know work of Mr. Philip Coombs. His research is supported by the likes of Scientific Department and UNESCO. Organizations apply his methods and they are used in many countries around the world. In the year 1960, in Montreal, Canada, there was an international meeting on adult and continuing education. This conference was the first to recognize the important role that educational resources play in supporting economic growth and stability. In 1999, Thailand passed a decree on education as the government focused energy and resources in the area in order to produce able potential graduates and employees. The government decided that Thai education was divided into 3 categories: 1) Formal Education which aims at formulated educational requirements and covering all the basics of knowledge essential to compete in today's society, 2) Non-Formal Education which aims at learning and developing skills to fine tune one's talent and to discover others. Courses can be set up according to an interest group's area of expertise, 3) Informal Education, aims at educating participants in real world environments by bringing them into the study room. Theoretical problems can be staged in order to simulate the development of the people in society who normally have to cope with these problems in reality.
The changing world is now a society without boundaries. Power no longer lies in the strength of armies recruited and armies are no longer needed for economic infiltrations. Free trade agreements have make competition overwhelming for all but the strongest economies. Thailand needs to develop its society and economic power in order to stay competitive with other countries in the world. This can be accomplished by increasing human capital, there are three important aspects to human capital: 1) the need to elevate the level of education and knowledge, 2) the need to elevate the level of skills of the population, 3) the need to increase and instill better attitudes into the population of the country. It has been 10 years since the last economic crisis and Thailand still has not proved to be independent from the world's economy. Better education has not reached to all the corners of Thailand and our country has also experienced a shortage in able personnel, institutions, and funding. Without these necessities, the productivity from Thailand is unlikely to improve. We lose a lot of money annually on imports when we, a third world country, need a lot of is exports. The government needs to heed this problem and invest in the future of the country by investing in education. At least, Thai people should be able to study for free up to college level or until they get a university degree. For Thailand to gain its rightful place in the competitive free trade economy our education system needs to be overhauled and more opportunities given to the less fortunate classes. This should be a priority for the government.
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